Marketing & PR
- Produce and implement marketing plan within specified budget
- Develop promotions strategy
- Secure media partners ie. main regional press titles/radio stations
- Prepare schedule of promotions/editorial coverage with media partners
- PR targeting regional press and radio, national press and radio: lifestyle,
listings, gig guides, loyalty magazines, trade publications, setting
up artist interviews where possible
- Placement of reader offers/competitions
- Organise, where required, press/event launch
- Development of on-line promotions
- Internet listings sites/what’s on guides
- Posting of event details to related chat rooms
- Viral e-marketing campaigns
- Research and approach marketing partners for promotions eg
store cards, hotels, loyalty magazines
- Produce adverts (with design company)
- Research media and place adverts
- Research distribution networks for leaflets and posters covering local
region
